Brand Brief

  • Founder: Dani Law
  • Established in: 2017
  • Made/designed in: Cloverdale, BC
  • Give back: 10% from the sale of each tee supports a local charity whose values are in line with that design. So far we support One Girl Can Society, Downtown Eastside Women’s Center, Canadian Red Cross, David Suzuki Foundation, Canadian Parks and Wilderness Society, Keats Camp and ChariTree Foundation.
  • Tidbit: Instead of screen printing, I hand carve my designs into a rubber block to create a stamp that I then use to hand print each shirt.
  • Vision Statement: Designed with giving in mind

Brand Story


I’m Dani, the founder and creative force behind generositee. Each design you see is hand drawn, carved and stamped by me.

I started block printing a couple years ago as a fun creative outlet and it quickly escalated into a business. It still blows me away that people outside of my wonderful (and supportive) tribe of family and friends choose to buy and wear art that I have created, but I am so so thankful they have and that I get to tackle this crazy adventure of being a maker/entrepreneur/mother.

I love what I do, and I hope that you’ll see that in each piece I’ve created.

Thank you so much for stopping by and taking the time to read about what I do. Please send me a message if you have any questions, want to collaborate or need help finding what you’re looking for!




“Life’s most persistent and urgent question is, ‘what are you doing for others?’”
— Martin Luther King Jr.

It makes my heart happy to create designs that inspire people, but I want this business is to be more than just another clothing company. I want it to be an opportunity for me to give back to my local community and support organizations that I feel align with the values of each design.

Below are a list of the non-profits we support through the sale of each design. For every purchase you make, 10% will be donated to the corresponding organization.


Iron Feminist : One Girl Can Society

She Persisted : Downtown Eastside Women’s Centre

Build Bridges : Canadian Red Cross

Adventure Always : David Suzuki Foundation

The Fort : Canadian Parks and Wilderness Society

VW Van : Keats Camp

Upcycled: ChariTree Foundation

Goods by Generositee

GIRLS Bamboo Tank


Hand-stamped original art. 10% from the sale of each tee is donated to G(irls)20, an organization dedicated to empowering young women to become leaders in their communities.

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